Tuesday, March 25, 2008

Kya aap panchvi paas se tej hai?

UPDATE: You can play the game online at http://www.fox.com/areyousmarter/features/. I played it and here are my results.

कया आप पांचवी पास से तेज हैं? / Kya aap panchvi paas se tej hai? is an Indian version of Are You Smarter than a 5th Grader? and would be hosted by Shahrukh Khan. Now I am not really talking about how great the program is going to be or going to harp about the host. I just like the clever marketing technique by the company developing the show in India. In most states in India lottery is illegal, but paying money using premium SMS is not.

These days they have this clever little advert on the Star Network channels which asks users to SMS the answer to a simple question to get on the program. Now the adverts been playing for a month with a new question everyday. And they entice you with a million dollar prize. You need to send the SMS on a premium number, so its almost like an underground lottery with dreams of a million dollars. Even if they get a million SMS's a day thats roughly 5 million rupees a day without giving out a thing, now thats really clever.

With a population of more than a billion getting a million SMS's is not a big deal when you can get a chance at winning a million dollars. In case you've already SMS'ed the answer of the day, one this is for sure you got into the marketing hype and it just goes to prove that you are not really smarter than a 5th grader.

3 comments:

ashi.kacheria said...

great article...!!i am certain that panchvi pass will go on and be a huge HIt ...! check out www.youtube.com/paanchvipass …. There are videos of the trailers, the set and interviews!!! Cant wait for the show to start !!!! also check out www.paanchvipass.com/ ……

Anonymous said...

SDRK RULES IS THE MASTER AND WILL PROVE ONCE AGAIN THAT NOTHING IS IMPOSSIBLE......SRK RULES

AMBER said...

hi.......
u have written very true..
but our population once again has proved that "Format Matters"..even u have superstar as ur anchor...the TRP of the show is very low in comparison to KBC..........

Amber